This guide explains what fillers and binders are, why manufacturers use them, which ones to avoid, and how to find clean supplements for your dog.
What Are Fillers, Binders, and Flow Agents?
Supplements contain two types of ingredients: active ingredients (vitamins, minerals, nutrients that benefit health) and inactive ingredients (fillers, binders, and flow agents that serve manufacturing purposes).
Fillers (Bulking Agents):
Fillers add volume to make products look larger without increasing active ingredients. Common examples:
- Maltodextrin — Highly processed carbohydrate from corn/rice/potato starch
- Rice flour — Finely ground rice used as cheap bulk
- Dextrose — Simple sugar filler
- Cellulose — Plant fiber with no nutritional value
Fillers are the worst offenders because they dilute active ingredients. A supplement that's 60% maltodextrin means you're paying for 60% sugar filler instead of nutrients.
Binders:
Binders hold tablets and capsules together so they don't crumble. Common binders:
- Starch (potato, tapioca, corn)
- Gums (guar gum, xanthan gum, acacia gum)
- Gelatin (animal-derived, acceptable binder)
Small amounts of binders are sometimes necessary for tablet manufacturing. The question is whether they're minimized or excessive.
Flow Agents (Anti-Caking Agents):
Flow agents prevent ingredients from clumping and help them move smoothly through manufacturing equipment. Common examples:
- Magnesium stearate — Most common flow agent
- Silicon dioxide — Prevents clumping in powders
- Stearic acid — Similar to magnesium stearate
Flow agents are used in tiny amounts (usually <2% of formula) and are less concerning than fillers, though some manufacturers avoid them entirely.
The Worst Fillers in Dog Supplements
Not all fillers are equally problematic. Here are the ones to avoid:
1. Maltodextrin: The Biggest Offender
Maltodextrin is a highly processed carbohydrate made by breaking down corn, rice, or potato starch with enzymes and acids. It's used as a cheap filler because it's:
- Inexpensive — Costs a fraction of real nutrients
- White and powdery — Makes products look "clean" and professional
- Easy to work with — Blends smoothly and doesn't clump
Why Maltodextrin Is Problematic:
- High glycemic index — Spikes blood sugar quickly (GI of 105-130, higher than table sugar)
- No nutritional value — Pure empty calories
- Often GMO — Usually derived from GMO corn
- Can dominate formulas — Many supplements are 50-80% maltodextrin by weight
Example: A popular powdered multivitamin for dogs lists maltodextrin as the #1 ingredient. The 2,000mg serving contains maybe 200-300mg of active vitamins and minerals—the rest is maltodextrin. You're paying for 85% cheap filler.
Maltodextrin is particularly concerning for overweight or diabetic dogs. It provides no benefit and actively harms metabolic health.
2. Artificial Colors (FD&C Dyes)
Artificial colors like Red 40, Yellow 5, Blue 1 serve one purpose: making products visually appealing to humans. Dogs don't care what color their supplements are.
Why they're problematic:
- Zero benefit — Purely cosmetic
- Potential allergens — Can cause reactions in sensitive dogs
- Behavioral concerns — Some studies link artificial dyes to hyperactivity (more research in humans than dogs, but concerning)
If a supplement contains artificial colors, it signals the manufacturer prioritizes appearance over health.
3. Propylene Glycol
Propylene glycol is used in soft chews and semi-moist treats to retain moisture and prevent hardening.
The problem:
- Toxic to cats — Causes Heinz body anemia
- Questionable safety for dogs — Generally recognized as safe (GRAS) in small amounts, but unnecessary
- No nutritional value — Just a moisture-retaining agent
While propylene glycol won't kill dogs in the amounts used in treats, there's no reason to include it when safer alternatives exist.
4. BHA and BHT (Synthetic Preservatives)
BHA (butylated hydroxyanisole) and BHT (butylated hydroxytoluene) are synthetic antioxidants used to prevent fat oxidation and extend shelf life.
Concerns:
- Potential carcinogens — Some animal studies link BHA to cancer
- Unnecessary — Natural preservatives (vitamin E/tocopherols, vitamin C) work well
- Digestive issues — Can cause upset stomach in sensitive dogs
Many manufacturers have phased out BHA/BHT in favor of natural alternatives.
5. Titanium Dioxide
Titanium dioxide is a whitening agent used to make tablets and powders look brighter and more uniform.
Why avoid it:
- Purely cosmetic — No functional benefit
- Safety questions — Banned in Europe as a food additive (2022), though still allowed in US
- Potential inflammatory — Some research suggests it may cause gut inflammation
Fillers That Are Less Concerning (But Still Not Ideal)
Some fillers are problematic mainly because they dilute active ingredients, not because they're harmful:
Rice Flour and Starches
Rice flour, potato starch, and tapioca starch are natural fillers used for bulking and binding.
The issue: They're not harmful, but they're nutritionally empty. A supplement that's 40% rice flour means 40% of what you're buying provides zero benefit.
When they're acceptable: Small amounts (<10% of formula) for binding tablets are fine. Large amounts as primary fillers are not.
Cellulose (Plant Fiber)
Cellulose is insoluble fiber derived from plant cell walls. It's used as a bulking agent and binder.
The reality: Cellulose passes through dogs undigested—it's inert. It's not harmful but provides no nutrition. Excessive cellulose means you're paying for wood pulp instead of active ingredients.
Gums (Guar Gum, Xanthan Gum)
Gums are used to bind and thicken. In small amounts, they're generally safe.
Potential issue: Some dogs experience digestive upset (gas, loose stools) from gums. If your dog is sensitive, avoid supplements with multiple gums listed.
Flow Agents: Necessary or Avoidable?
Flow agents like magnesium stearate and silicon dioxide are used in tiny amounts (usually 1-2% of formula) to help manufacturing.
Magnesium Stearate
Magnesium stearate prevents ingredients from sticking to machinery during tablet production.
The debate:
- Pro: Used in minuscule amounts, generally recognized as safe, and sometimes necessary for consistent tablet production
- Con: May reduce nutrient absorption, often derived from hydrogenated oils (cottonseed or palm), and can cause digestive upset in sensitive dogs
Conclusion: Magnesium stearate in small amounts (<1-2%) is acceptable if needed for manufacturing. High-quality supplements minimize it or avoid it by using whole-food ingredients that naturally bind.
Silicon Dioxide
Silicon dioxide (silica) prevents clumping in powdered supplements.
Safety: Generally considered safe in the tiny amounts used (<1%). It's inert and passes through the digestive system without being absorbed.
When it's a problem: If silicon dioxide appears high on the ingredient list (top 5), it indicates excessive use.
Why Do Manufacturers Use So Many Fillers?
If fillers provide no benefit, why are they so common? Three reasons:
1. Cost Cutting
Fillers are far cheaper than active ingredients. A supplement company can:
- Buy $5 worth of vitamins and minerals
- Mix with $1 worth of maltodextrin and rice flour
- Sell the resulting 100 tablets for $30
The fillers make the product look substantial and allow higher profit margins.
2. Manufacturing Convenience
Tablets and capsules require consistent flow through machinery. Fillers and flow agents help materials move smoothly, preventing clumping and uneven distribution.
This is a legitimate reason—some processing aids are necessary for large-scale manufacturing. The question is whether manufacturers minimize them or abuse them.
3. Perception Management
Consumers perceive larger products as more valuable. A 2,000mg tablet looks more substantial than a 300mg tablet—even if the 2,000mg tablet is 85% filler.
Manufacturers use fillers to create bulk that doesn't deliver nutrition, but consumers don't read labels carefully enough to notice.
How to Identify High-Filler Supplements
Here's how to spot supplements loaded with fillers:
1. Check the Ingredient List Order
Ingredients are listed by weight, descending. If fillers appear in the first 5 ingredients, they dominate the formula.
Red flag examples:
- "Maltodextrin, rice flour, dicalcium phosphate, magnesium stearate, vitamin C..."
- "Cellulose, starch, silicon dioxide, beef liver powder..."
Better examples:
- "Beef liver, beef kidney, beef heart..." (whole foods first, minimal additives)
- "Fish oil, vitamin E..." (concentrated actives, short list)
2. Compare Serving Size to Active Ingredients
If a 2,000mg serving contains only 200mg of listed active ingredients, the remaining 1,800mg is filler.
Example of high-filler supplement:
- Serving size: 2,000mg
- Vitamin C: 50mg
- Vitamin E: 30mg
- Glucosamine: 100mg
- Total actives: 180mg
- Filler percentage: 91%
3. Look for Pure White or Brightly Colored Powders
If a powdered supplement is pure white and flows like sugar, it's likely maltodextrin-heavy. Whole-food supplements are usually tan, brown, or greenish because real food has color.
4. Check for Long Lists of Tiny Amounts
Supplements that list 25+ ingredients but have small serving sizes (1-2 grams) are using "pixie dust" amounts of actives padded with fillers.
Example: A supplement listing 30 herbs, vitamins, and minerals at 0.5mg each in a 2,000mg serving means 985mg (49%) is filler.
What Clean Supplements Look Like
High-quality supplements with minimal fillers share these characteristics:
1. Short Ingredient Lists
Clean supplements list only active ingredients and minimal processing aids (if any).
Example: "Grass-fed beef liver, beef kidney, beef heart, gelatin capsule" — That's it. Four ingredients, three of which are whole foods.
2. Whole-Food Sources
Whole foods naturally contain vitamins, minerals, and co-factors in their most bioavailable forms—no need for synthetic isolates padded with fillers.
Examples of whole-food supplements:
- Freeze-dried organ meats (liver, kidney, heart)
- Whole fish (sardines, anchovies)
- Green-lipped mussel
- Bone broth powder (real dehydrated broth, not flavor powder)
Learn more about why whole-food nutrients are superior to synthetic isolates.
3. Transparent Sourcing
Quality brands clearly state where ingredients come from:
- "Grass-fed New Zealand beef liver"
- "Wild-caught Alaskan salmon"
- "Organic kelp from Iceland"
Vague labels like "fish oil" or "liver powder" without sourcing details are red flags.
4. High Concentration of Actives
Clean supplements have high ratios of active ingredients to total weight. A 500mg capsule of freeze-dried beef liver is 500mg of actual liver—100% active.
5. No Artificial Additives
No artificial colors, flavors, sweeteners, or synthetic preservatives. If preservation is needed, natural vitamin E (tocopherols) is used.
Are Natural Fillers Better Than Synthetic?
Natural fillers (rice flour, tapioca starch, cellulose) are less concerning than synthetic ones (maltodextrin, propylene glycol, artificial colors), but they're still fillers—they dilute active ingredients without providing nutrition.
The hierarchy:
- Best: No fillers—whole-food ingredients that naturally bind (freeze-dried organs, whole fish)
- Acceptable: Minimal natural fillers for manufacturing (small amounts of rice flour or starch for binding tablets)
- Problematic: Excessive natural fillers that dominate formulas (40%+ rice flour just for bulk)
- Worst: Synthetic fillers with no redeeming qualities (maltodextrin, artificial colors, propylene glycol)
The Watts Approach: Zero Fillers, Just Real Food
At Watts, we don't use fillers, binders, or flow agents. Our ingredient list is simple:
- Grass-fed beef liver
- Grass-fed beef kidney
- Grass-fed beef heart
That's it. No maltodextrin, no rice flour, no magnesium stearate. Just whole-food organs that naturally provide vitamins, minerals, and co-factors in their most bioavailable forms.
Why we can skip fillers:
- Air-drying preserves nutrients — No high-heat processing that requires synthetic fortification
- Whole foods bind naturally — Organ meats hold together without needing binders
- Small-batch production — No need for flow agents to run massive machinery
- Transparent pricing — You pay for actual nutrition, not cheap bulk
Every gram of Watts is active nutrition. No filler, no fluff.
The Bottom Line: How to Avoid Fillers
When choosing dog supplements:
✅ Do:
- Read ingredient lists carefully — Check what comes first
- Calculate filler percentage — Compare serving size to active ingredient totals
- Prioritize whole-food supplements — Freeze-dried organs, whole fish, green-lipped mussel
- Look for short ingredient lists — 3-5 ingredients is ideal
- Check for transparent sourcing — Where ingredients come from matters
❌ Avoid:
- Maltodextrin in the first 5 ingredients — Indicates filler-heavy formula
- Artificial colors — Purely cosmetic, no benefit
- Propylene glycol — Unnecessary chemical additive
- Long lists of trace ingredients — "Pixie dusting" with fillers
- Pure white powders — Likely maltodextrin-dominated
The best supplements don't need fillers because they use concentrated, whole-food ingredients that deliver real nutrition in small doses. If you're buying supplements with 70% filler content, you're wasting money on inactive bulk instead of supporting your dog's health.
For more on how to evaluate supplement quality, see How to Read Dog Supplement Labels.