About Watts
Real nutrition for a longer, better life.
We believe the habits that extend human healthspan apply to dogs too: small, consistent choices, compounded over time. Watts was created to give dogs a daily ritual rooted in whole-food nutrition—not synthetics, fillers, or shortcuts.
The Problem We're Solving
Most dog supplements aren't actually built for a dog's body.
They're made from:
- Synthetic vitamins the body barely absorbs
- 60–80% fillers and additives
- Artificial flavors to make them palatable
- Nutrient profiles that omit essential building blocks dogs actually need
Dog parents think they're doing the right thing. But the category is built for shelf stability, margin, and taste—not long-term vitality.
Our Core Insight
Real food delivers real results.
Dogs evolved to absorb nutrients from meat and organs—not lab-made powders. Natural, animal-based nutrition is simply more usable by their bodies, leading to 3–10x greater bioavailability and more meaningful health benefits over time.
What Makes Watts Different
| Watts | Typical Supplement | |
|---|---|---|
| Ingredients | Real meat + organs | Synthetic powders |
| Nutrient form | Natural, bioactive | Low-absorption forms |
| Fillers | Zero fillers | 60–80% fillers |
| Essential nutrients | Heme iron, taurine, Vitamin A, zinc, K2, carnitine | Missing foundational nutrients |
| Palatability | Dogs love it (it is food) | Artificial flavoring needed |
The Science That Matters
Bioavailability = results.
When nutrients come from real muscle and organs, the body can recognize, absorb, and use them. That means your dog gets more nutrition per bite and more meaningful support for:
- Heart & cellular energy (taurine, carnitine, heme iron)
- Immune strength (Vitamin A, zinc)
- Skin & coat health (natural fatty acids)
- Long-term vitality driven by daily nourishment, not quick fixes
Our Ingredient Standard
What you'll always find:
- Grass-fed beef and organs
- Air-dried nutrients for maximum retention
- Naturally-occurring vitamins, minerals, and amino acids
What you'll never find:
- Synthetic vitamins
- Seed oils
- Fillers, binders, or artificial flavors
- By-products, wheat, corn, or soy
Transparency, simplicity, integrity—all the way down to the label.
Ready to join us?
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