Why "Watts"?
A watt is a measure of power—the rate at which energy is transferred and put to work.
We chose the name because we're not interested in ingredients that just look good on a label. We care about targeted supplements that actually power your dog's body: absorbed, utilized, and converted into real energy, resilience, and vitality.
Most supplements focus on synthetic additives to meet impressive milligram counts. We focus on what happens after your dog eats Watts—whether our ingredients are bioavailable, if your pet's body can use them, and if they do the work they're supposed to do.
That's the difference between a supplement on paper and a formula that generates real power.
The Problem We're Solving
Commercial dog food is formulated to meet AAFCO nutritional minimums—standards designed to prevent deficiency, not to optimize health, support changing needs, or account for how nutrients are actually absorbed and used by the body.
AAFCO doesn't evaluate ingredient quality, sourcing, processing methods, or biological context. Nutritional adequacy is determined by formulation and lab analysis alone—not by what a dog's body can actually do with those nutrients.
Even high-quality food is built to be shelf-stable and consistent at scale. That means it's processed, uniform, and designed to deliver the same nutrition every day regardless of life stage, activity level, stress, growth, or aging.
That's where targeted supplementation comes in—to fill gaps with bioavailable, functional ingredients that adapt to your dog's changing needs and layer seamlessly on top of any diet, without requiring you to overhaul how you feed.
Our Approach
Watts is built on what we call Native Biome principles—a framework that puts your dog's biology first.
Biology-led formulation
We design around how a dog's body actually digests, absorbs, and uses nutrients—not around high-dose ingredients meant to force a response.
Real food foundation
Whole, grass-fed meats and recognizable ingredients do the heavy lifting. No synthetic additives pretending to be food.
Functionals that earn their place
Added ingredients serve a real, evidence-backed purpose—not marketing hype.
Clean by design
No fillers, sweeteners, glycerin, cellulose, or synthetic binders. Just what's needed, nothing extra.
What Makes Watts Different
Protein-first delivery
Most supplements begin with isolated extracts and synthetic vitamins, then add flavors, sweeteners, and binders to make them edible. Watts uses a high-protein format—starting with real meat dogs instinctively want to eat—instead of sugar-based chews or filler-heavy tablets. Our targeted supplements are built into the food itself, aligning with how dogs are biologically designed to digest and absorb nutrients.
Air-dried, not ultra-processed
Many pet supplements are made with high-heat processing that degrades natural nutrients and requires synthetic vitamins to be added back. Watts is gently air-dried to preserve what's already there.
Designed for daily use, not forced effects
Instead of relying on megadoses meant to create a quick response, Watts is built for consistent, everyday support of long-term health.
Clean by design
No glycerin, cellulose, artificial flavors, dyes, or sweeteners used to mask bad ingredients or hold powders together.
Who Watts Is For
Watts is for dog parents who want to do more without feeding differently.
We make targeted supplementation simple: bioavailable ingredients embedded in real meat that works alongside any diet. Kibble, fresh, raw, or home-cooked—Watts fits your routine, not the other way around.
Ready to join us?
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